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Description:Learn fundamental marketing concepts and their application such as the elements of a market company strategy how to identify customers and competition the fundamental elements of the marketing mix product price placement and promotion how to research consumer behavior and pricing strategies

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Skip navigation Jump to main navigation Health Advisory Regarding 2019 Wuhan Novel Coronavirus Columbia University is actively monitoring the virus and there are currently no confirmed cases in the Columbia community. Visit the link below for important information about the virus’s symptoms and current recommendations. Learn More Close alert Menu Toggle header menu visibility Menu Toggle header menu visibility Eyebrow menu / Secondary navigation Faculty Staff Students Alumni News Events Search terms The School As the School of Professional Studies at Columbia University, we open access to knowledge at the highest levels to move careers, communities and industries forward. Our Purpose Office of the Dean Our Faculty Our Leadership Our Academic Partners Our Global Presence Our History Academics Our rigorous programs meet students where they are and take them where they want to go - on their terms and throughout their lives. Master's Degrees Certificates & Certifications Executive Education High School / Pre-College Programs Columbia Summer Programs English Language Programs Postbaccalaureate Studies Graduate Preparation Auditing Programs Visiting Students Academic Calendars All Programs Ideas & Impact Learn how we're exchanging real-time ideas and insights for real-world impact. The Future of Work Talks@Columbia Career Design Lab Executives in Residence Speaker Series Impact Stories By the Numbers In the Community Admissions Our flexible formats and personalized pathways can help you advance your education and accelerate your career. Master's Degree Applicants Certificate & Certification Applicants Graduate Preparation Applicants High School / Pre-College Students Visiting Students English Language Programs Applicants Course Auditors Columbia University Employees Knowledge with purpose To advance, adapt and accelerate careers Through specialized programs taught by leading educators and leading-edge practitioners, SPS students gain the skills and support they need to move their careers, communities and industries forward. Learn More Message from the Dean Sign up for SPS Features, a newsletter roundup from the School community. Faculty News Dr. Sid Dalal, Professor of Professional Practice in Applied Analytics, published "Workplace Risk and Disaster Management" in IBM Journal of Research and Development. Upcoming Events Join us on March 31 for a panel and reception where industry leaders and Columbia faculty members will share insights on career trends, provide guidance on program selection, and reveal networking strategies. In the News Learn how the SPS community translates real-time insights into real-world impact. View All Stories Alum How Michael Brito, ’16SPS, Technology Management, Advanced to a Director Role at HP "I was able to apply what I was learning to my day-to-day responsibilities and see positive results immediately." Alum Gou Sunim: Meet the Korean Monk Whose Buddhist Path Led Her to the American Language Program at Columbia "If I can share true-happiness and grow with people by using English, I can say English is my dream tool," she says of ALP. Alum Nathaniel Hill: Idea For Now-Booming Broadway Startup Was Born in Business Certificate Class Nathaniel Hill ('16SPS, Advanced Graduate Certificate in Business) is the founder and president of Broadway Plus. View All Stories Find Your Pathway Explore how SPS can help you advance your education and career. Make selections from the categories below to personalize your options. Interests Actuary Analytics Architecture Business Communications Construction Consulting Counseling Cybersecurity Data Science Earth Science Education Engineering English as a Second Language English Language Entertainment Entrepreneurship ESL Finance Fundraising Government Healthcare Human Resources Journalism Law Management Marketing Mathematics Media Medicine/Pre-Med Psychology Public Affairs Public Policy Real Estate Social Work Sports Sustainability Technology Writing Experience Recent College Graduates / 0 Years Experience 2+ Years Experience 4+ Years Experience 7+ Years Experience Other Program Levels Master's Degrees Certificates & Certifications Seminars & Executive Education High School & Pre-College Programs Columbia Summer Programs Graduate Preparation English Language Study Auditing Programs Visiting Students Program Format Online On Campus Hybrid Time Commitment Full-time Part-time Featured Programs We offer sixteen master's degree programs, seventeen certificate programs, and a wide range of other educational experiences — all focused on helping you make an immediate impact in your career and field. View all Programs Master's Degrees Strategic Communication Utilize strategic perspectives, critical thinking, and exceptional communication skills to inspire action. Program Options On Campus, Hybrid Full-time, Part-time Master's Degrees Bioethics Use interdisciplinary approaches to analyze and address the most pressing bioethical challenges. Program Options Online, On Campus, Hybrid Full-time, Part-time Certificates & Certifications Business Certificate Acquire new professional skills or get the foundation needed to qualify for a graduate business program. Flexible study options. Program Options Online, On Campus, Hybrid Full-time, Part-time View all Programs Upcoming Events Experience diverse programs and perspectives at an in-person or online event. View all Events Mar 10 Online Information Session: M.S. in Sports Management 11:00 am EDT Online Info Session Mar 10 Online Information Session: M.S. in Technology Management 12:30 pm EDT Online Info Session Mar 10 Online Information Session: M.S. in Applied Analytics 12:30 pm EDT Online Info Session View all Events 203 Lewisohn Hall 2970 Broadway, MC 4119 New York, NY, 10027 Footer menu Careers at SPS Contact Us Support SPS Store Footer Social Links LinkedIn Twitter Facebook Instagram © Copyright Columbia University School of Professional Studies. Privacy Policy...